homeLA is an event platform founded by Rebecca Bruno for independent dance artists in Los Angeles to engage with diverse audiences in private spaces. homeLA features performances that activate the unique architecture and particular ethos of Los Angeles homes.
Since 2013, Andrew has served as homeLA's media relations manager, photographing, filming, live-streaming, and interviewing artists as they develop site-specific work over the course of each iteration's rehearsal schedule and culminating performance. Additionally, Andrew edits "recap" videos of each iteration.
Beyond documentation, Andrew also communicates about the project through social media and brand management, strategically developing and sharing content for online audiences and facilitating dialogue amongst independent dance makers, musicians, home owners, and guests on issues relating to performance, domestic space, and the Los Angeles arts community.
The GiftShop at Helmuth explores, celebrates, and/or critiques the dynamics of art galleries; examining the relationship between the work in the gallery and what art it found sellable in its store- what can be monetized, and how they might turn pieces on the walls into register-side impulse items.
From 2015 to 2016 Andrew served as the host of The Gift Shop at Helmuth Projects, conducting live interviews during gallery openings as people shopped and move through the space. Andrew also facilitated the Instagram engagement for the project.
Our Hair Out of Place
The brainchild of Andrew Mandinach and Diana Li, Our Hair Out of Place is a collaborative project that looks at hair in all it's complexity. OHOOP is interested in examining hair as social identifier and cultural marker and seeks to challenge social assumptions about hair through video and performance art.
Often initiated by autobiographical situations, OHOOP projects explore how people perform gender and questions how hair – it’s shape, size, color, the ways its worn, the ways it’s cut, and the way it’s treated – plays a factor in that performance.